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+39 0544/939206
+39 334 2057119
Lido Di Classe (Ra)
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+39 334 2057119
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People throw colored powders on the beach on a sunny day.
Color Holiday
The group
Colorful logo with a stylized hand and a C shape.

Color Holiday

The most entertaining and colorful group for your beach vacation on the legendary Romagna Riviera!

Gianluca Scialfa's hotel career began at an early age in his family's guesthouse in Cesenatico, where, from his earliest years, he savored and breathed in the natural gift for hospitality that has always characterized tourism in the Riviera, making it truly unique. His career, marked by an early propensity for management in the hotel industry, took him to Germany at the age of just fourteen, where he found employment as a bartender. This experience, in addition to increasing his technical and professional skills in the beverage sector and improving his language skills, allowed him to gain a broader view of hotel management than the typical family-run businesses in Romagna. He then left for Paris, where he found work as a waiter in a 5-star hotel.
This new adventure will not only enhance his knowledge of the French language, but also allow him to learn the most advanced techniques in table service as well as gain comprehensive experience in managing all aspects of restaurant operations. However, he never forgot his beloved Romagna, to which he felt an unbreakable bond, and continued to work in the family guesthouse in Cesenatico during the summer months. His passion for the hospitality industry, his abroad experiences, which allowed him to get highly technical and specialized skills, and the desire to work in more and more challenging companies pushed him, at the age of eighteen, to leave the guesthouse to continue his work experience at other hotels on the Romagna Riviera.
People having fun at an outdoor foam party.
"A Color Holiday vacation is family-friendly.
All day, every day, all inclusive."

Gianluca Scialfa
FOUNDER OF THE COLOR HOLIDAY GROUP
Seated man with glasses, blue background.
Colorful, smiling unicorn with a blue backpack and logo on its chest.

1990

These experiences further enhanced his professional profile and in 1990, at the age of twenty-five, he began his career as a hotelier by opening his first Hotel.

1995

A great expert in the global tourism market and always keenly attentive to innovation, in 1995 he was the first hotelier to introduce the “All-Inclusive” package on the Romagna Riviera.

2004

In 2004, he founded Blu Lido Hotels together with his trusted friend Emilio Montaguti, who, thanks to years of experience as a hotel manager in some of the best foreign tourist resorts and as artistic director on cruise ships, contributed significantly to creating the company's “value,” bringing with him all his know-how in the entertainment and show industry. The newborn company would manage the Hotel San Pietro **** in Cesenatico and purchase three small hotels and 6,000 m² of parkland next to them. The whole complex would be transformed into the Metropolitan Village of Cesenatico, thus adding a new element of innovation to the Romagna Riviera: the holiday village, a type of organization and management that had until then been the prerogative of Italian and foreign tour operators. The Metropolitan Village was, and still is, characterized by a very specific management choice, which is to enhance the primary “value” of Italians, that is, the family. That's why children become the most important element for Blu Lido, around whom all services are organized, aimed at making young guests happy and, therefore, their mothers as well.

2009

Five years later, the company acquired and completely rebuilt Hotel Mokambo in Cesenatico, giving it a design which reflects a modern, dynamic lifestyle and features architectural elements of international influence which inspired Gianluca. Looking at the Mokambo, it's impossible not to think of Miami! Mokambo's management was entrusted to Shore Hotels, a Group created by Gianluca together with his long-time secretary Susanne Erculei. Susanne's career began in 1990 as Gianluca's secretary, before becoming executive director of two properties managed by Scialfa in 1996. Over the years, Susanne turned her attention and studies to hotel management as well as personnel management, personally overseeing the recruitment and training of all Shore Hotels employees, aiming for excellent company organization without ever neglecting the development of the people who work there, the true added value of any company. Over the years, the two companies have continuously studied and monitored the tourism market and its dynamics, a world constantly evolving and changing, especially with the rise of new web technologies that have transformed not only the way people choose and purchase, but also their entire lifestyle.

2016

With the aim of providing the most customized response possible to the various needs of its guests, in 2016 Color Holiday was founded, bringing together all the hotels of the Blu Lido and Shore Hotels group, with over 200,000 guests, 550 rooms, and 300 employees. Today, Color Holiday provides a wide range of tourist offerings:
Hotels
Family Hotels
Holiday Villages
The story continues, and we will write it together every Summer!

2018

In 2018, the group strengthened its brand with new acquisitions and focused increasingly on the family market.
The number of hotels and holiday villages increased to seven with the addition of a brand new property in Cesenatico: the Color Green Village. The group now boasts over 650 rooms, more collaborators and ever-higher guest satisfaction levels.
COCO, the group's OFFICIAL mascot, was introduced.

2020

The group ranks among Italy's leading family vacation providers.
All of its properties get top marks for guest satisfaction from the most influential review sites.
The Color Metropolitan Family Hotel is ranked among the 25 best family hotels in Italy.
The vacation package from Color Holiday is now the most complete in Italy: introducing the PREMIUM ALL-INCLUSIVE package, with over 30 exclusive services designed for both children and parents.
New properties join the Color Holiday family: Color Palace Lido in Lido di Savio and Color Ermitage Beach in Bellaria. This is a real success for the group, which now boasts over 800 rooms.

2022

For 2 consecutive years, all Color Holiday facilities received recognition for their credibility in the family sector. The Metropolitan remains among Italy's top 25 Family Hotels, and Color Green Village also received a prestigious award, ranking 11th among Europe's All-Inclusive Resorts.
A new hotel in Milano Marittima joins the family.
The group's mission is to renovate and restore the Color Miami Beach, a historic hotel in Milano Marittima that had unfortunately fallen to the bottom of the rankings in recent years.
In just 3 months, the Group has breathed new life into the hotel, taking it to 1st place in the Milano Marittima Hotel category, 3rd place in Emilia Romagna, and 12th place in Italy.

2023

The family grows even more with Color Perla Village in Igea Marina. An additional 150 rooms join a well-established group that still provides the most complete service package in Romagna, the PREMIUM ALL-INCLUSIVE.
Currently, the Premium All-Inclusive package includes approximately 40 services per property.

2024

During the summer of 2024, Color Holiday makes a new acquisition: right on the seafront, Color Alexandra Plaza is the group's first hotel in Riccione. A wonderful property featuring three pools, a private garden, and a partner beach that can be accessed from the hotel. This marked a significant milestone for the company on the southern side of the Romagna Riviera.

2025

Color Holiday restores to the former hostel of Banca Popolare di Bergamo its original identity as a holiday resort, designed to allow families to enjoy peaceful, fun-filled vacations. Extensive redevelopment work has given rise to Color Bay Village, a link between past and present where traditional hospitality blends with innovative services.

Get ready
to see
it all in full color!

Flash Days - short holidays

From 449€ per bedroom
Discover
Outdoor pool with loungers and umbrellas, next to a hotel.

THE MAGIC OF JULY

10% DISCOUNT for early bookings, take advantage of it now!
- 10%
Discover
Group of people dancing in swimwear at the beach.
10% Discount

FINALLY AUGUST

10% DISCOUNT for early bookings, take advantage of it now!
- 10%
Discover
Children play volleyball on the beach under the sun.
10% Discount

SPLENDID SEPTEMBER

A special way to greet the summer
From 890€ per bedroom
Discover
Luxury hotel illuminated at night with trees and parking.
All offers
Bambina gioca con palline colorate in un'area giochi interna vivace e colorata.

Get ready to read
the most
colorful stories!

Fantastic holiday!!! Highly recommended

[Translated by GoogleTranslate] This holiday was truly unforgettable!! Extremely courteous and helpful staff and truly delicious cuisine (which even our one-year-old child appreciated very much). Punc
...Read more
Isabel G - Family holiday

Fantastic holiday!!! Highly recommended

[Translated by GoogleTranslate] This holiday was truly unforgettable!! Extremely courteous and helpful staff and truly delicious cuisine (which even our one-year-old child appreciated very much). Punctual and efficient in cleaning the rooms. Easy access to the beach and with many entertainment activities during the day... a special thanks to the entertainer Nicola who made us have so much fun 😃 An experience definitely to be repeated!!!

Isabel G - Family holiday
09-09-2024

Dream vacation

[Translated by GoogleTranslate] We stayed at Hotel King Marte for the first time with our family and dog, and the experience was excellent! The food is excellent, and the restaurant on the beach is a
...Read more
Mig - Family holiday

Dream vacation

[Translated by GoogleTranslate] We stayed at Hotel King Marte for the first time with our family and dog, and the experience was excellent! The food is excellent, and the restaurant on the beach is a real gem. The cleanliness of the rooms was impeccable, and the hotel is perfectly equipped to welcome four-legged friends. The beach, with well-spaced umbrellas, is another strong point. We will definitely be back!

Mig - Family holiday
08-09-2024

Très heureux

[Translated by GoogleTranslate] Our holidays at King Marte are unfortunately coming to an end, but we are taking home wonderful memories of these days spent here. We can't wait for Ferragosto for the
...Read more
emilio l - Family holiday

Très heureux

[Translated by GoogleTranslate] Our holidays at King Marte are unfortunately coming to an end, but we are taking home wonderful memories of these days spent here. We can't wait for Ferragosto for the Flower Party, and we hope to have as much fun as we have had so far! The entertainment is truly exceptional, a real strong point of King Marte. The team is full of energy and knows how to involve everyone, from the little ones to the adults. Our little girls literally went crazy for Coco, the adorable mascot who made every day special for them. They wait for him for the baby dance every evening. The room we stayed in was perfect, with all the comforts we needed to relax after days full of activities and fun. It is a welcoming and well-kept space, which helped make our stay even more enjoyable. The food is another strong point. exquisite like few other things. The piadina in the afternoon, do we want to talk about it? Excellent both sweet and savoury. We are really happy to have chosen King Marte for our holidays, and we can't wait to come back! If you are looking for a place to relax and have fun with your family, with top entertainment and attention to detail, this is the right place. Thank you for these wonderful days, see you at the Flower Party!

emilio l - Family holiday
11-08-2024

Very happy

[Translated by GoogleTranslate] Our holidays at King Marte are unfortunately coming to an end, but we are taking home wonderful memories of these days spent here. We can't wait for Ferragosto for the
...Read more
emilio l - Family holiday

Very happy

[Translated by GoogleTranslate] Our holidays at King Marte are unfortunately coming to an end, but we are taking home wonderful memories of these days spent here. We can't wait for Ferragosto for the Flower Party, and we hope to have as much fun as we have had so far! The entertainment is truly exceptional, a real strong point of King Marte. The team is full of energy and knows how to involve everyone, from the little ones to the adults. Our little girls literally went crazy for Coco, the adorable mascot who made every day special for them. They wait for him for the baby dance every evening. The room we stayed in was perfect, with all the comforts we needed to relax after days full of activities and fun. It is a welcoming and well-kept space, which helped make our stay even more enjoyable. The food is another strong point. exquisite like few other things. The piadina in the afternoon, do we want to talk about it? Excellent both sweet and savoury. We are really happy to have chosen King Marte for our holidays, and we can't wait to come back! If you are looking for a place to relax and have fun with your family, with top entertainment and attention to detail, this is the right place. Thank you for these wonderful days, see you at the Flower Party!

emilio l - Family holiday
11-08-2024

Thank you so much to everyone!

[Translated by GoogleTranslate] Our stay at Color King Marte was simply perfect, and we can only praise this wonderful place! From the moment we arrived, we were greeted with a smile and professional
...Read more
guglielmo n - Family holiday

Thank you so much to everyone!

[Translated by GoogleTranslate] Our stay at Color King Marte was simply perfect, and we can only praise this wonderful place! From the moment we arrived, we were greeted with a smile and professionalism by the girls at the reception. A special thanks to Barbara, who made us feel at home right away with her warm welcome. Andrea, always cheerful and kind, made every request a pleasure, and Manuel, the best purchase ever, was uniquely helpful and friendly. The entertainment was fantastic, led by the very talented Nico. The team was engaging, friendly and always full of energy, without ever being intrusive. A special thanks to Diego, who with his infinite sweetness was able to conquer both adults and children, making every activity a moment of joy. Do we want to talk about the food? A delight for the palate from morning to night with many exquisite cakes and grilled dishes. The best. In short, Color King Marte is the ideal place for a perfect holiday. The professionalism and cheerfulness of the staff, together with the quality of the entertainment, made our stay unforgettable. We can't wait to come back and relive this wonderful experience. Thank you so much to everyone!

guglielmo n - Family holiday
22-07-2024

PERFECT!

[Translated by GoogleTranslate] Our recent holiday at the King Marte Hotel was simply fantastic, and we can't help but share our wonderful experience. This is the second year that we have returned to
...Read more
Marika R - Family holiday

PERFECT!

[Translated by GoogleTranslate] Our recent holiday at the King Marte Hotel was simply fantastic, and we can't help but share our wonderful experience. This is the second year that we have returned to this all-inclusive family hotel and, like last year, it exceeded all our expectations, offering a perfect mix of excellent cuisine and incredible entertainment. The rooms at the King Marte Hotel are spacious, modern and well-kept. We found everything we needed for a comfortable stay. The cleanliness was impeccable and the view from our balcony was breathtaking. The cuisine at the King Marte Hotel is truly perfect. Every meal was a pleasure for the palate, with a wide selection of dishes that delighted the whole family. The chefs are true artists of taste, capable of combining traditional and innovative flavours. The buffet was always rich and varied, with options for all tastes and dietary requirements. The entertainment at the King Marte Hotel was truly incredible. The entertainment team is enthusiastic, creative and always ready to involve guests in fun activities. Every day there was something new to do, both for children and adults. The highlight of our holiday was undoubtedly the foam party, a super fun event that made our children go crazy with joy and provided moments of pure fun for the adults too. It was a pleasure to see our little ones so happy and participate in such a fun experience all together. The staff at the King Marte Hotel was exceptional, always available and friendly. Every request we had was met with a smile and great professionalism. The services offered by the hotel, including the swimming pool, the private beach and the mini club, made our stay even more pleasant and relaxing. The King Marte Hotel is an ideal place for a family holiday dedicated to relaxation, fun and good food. The combination of incredible entertainment, perfect cuisine and attentive and friendly staff makes this hotel an excellent choice. We can't wait to return and relive these unforgettable moments!

Marika R - Family holiday
13-07-2024
Read all comments

Why choose a Color holiday?

All-Inclusive Color Formula: FOOD, DRINKS, and ENTERTAINMENT
Color Food Experience: breakfast, lunch and dinner, and then piadina, aperitifs and snacks
Free Drinks: unlimited draft beverages, juices, beer, wine, and coffee all day long
Amazing entertainment: Foam Party, Color Explosion, Candy Night, and shows 7 days a week
2 children up to 18 years old always for free
Payment in 3 or 4 installments with Scalapay
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The first installment is due in 30 days
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a quote

Green Village, Palace Lido, Metropolitan, Mokambo, Ermitage, Miami Beach, Perla Village, Alexandra Plaza e Bay Village
Mandatory Fields *
Discover our hotels and holiday villages
Icona con corona blu e bianca, simbolo di prestigio o riconoscimento.
king marte
Lido di Classe
Logo rosso con ancora al centro e ingranaggio intorno.
palace lido
Lido di Savio
Icona blu con goccia d'acqua al centro e bordo a forma di ingranaggio.
bay village
Milano Marittima
Logo con fenicottero rosa circondato da una cornice circolare con dettagli floreali.
miami beach
Milano Marittima
Logo verde con una mela al centro e schizzi intorno.
green village
Cesenatico
Simbolo circolare con un motivo di fiocco di neve stilizzato al centro.
mokambo shore
Cesenatico
Icona rossa con stella bianca al centro, circondata da un motivo decorativo.
metropolitan
Cesenatico
Sole stilizzato con ingranaggi, simbolo di energia e innovazione.
ermitage
Bellaria - Igea Marina
Simbolo circolare con un occhio al centro e dettagli decorativi intorno.
perla village
Igea Marina
Icona viola con un fiore stilizzato al centro.
alexandra plaza
Riccione

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Color King Marte Family Village
Via Fratelli Vivaldi, 40/42
48125 Lido Di Classe (Ra)

Hotel Number: +39 0544/939206
Booking Office: +39 0547/1909699


P.Iva 04615980408
CIR 039014-AL-00090
CIN IT039014A1CW4WWPML
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