Color Holiday
The group
Color Holiday
The most entertaining and colorful group for your beach vacation on the legendary Romagna Riviera!
Gianluca Scialfa's hotel career began at an early age in his family's guesthouse in Cesenatico, where, from his earliest years, he savored and breathed in the natural gift for hospitality that has always characterized tourism in the Riviera, making it truly unique. His career, marked by an early propensity for management in the hotel industry, took him to Germany at the age of just fourteen, where he found employment as a bartender. This experience, in addition to increasing his technical and professional skills in the beverage sector and improving his language skills, allowed him to gain a broader view of hotel management than the typical family-run businesses in Romagna. He then left for Paris, where he found work as a waiter in a 5-star hotel.
This new adventure will not only enhance his knowledge of the French language, but also allow him to learn the most advanced techniques in table service as well as gain comprehensive experience in managing all aspects of restaurant operations. However, he never forgot his beloved Romagna, to which he felt an unbreakable bond, and continued to work in the family guesthouse in Cesenatico during the summer months. His passion for the hospitality industry, his abroad experiences, which allowed him to get highly technical and specialized skills, and the desire to work in more and more challenging companies pushed him, at the age of eighteen, to leave the guesthouse to continue his work experience at other hotels on the Romagna Riviera.
This new adventure will not only enhance his knowledge of the French language, but also allow him to learn the most advanced techniques in table service as well as gain comprehensive experience in managing all aspects of restaurant operations. However, he never forgot his beloved Romagna, to which he felt an unbreakable bond, and continued to work in the family guesthouse in Cesenatico during the summer months. His passion for the hospitality industry, his abroad experiences, which allowed him to get highly technical and specialized skills, and the desire to work in more and more challenging companies pushed him, at the age of eighteen, to leave the guesthouse to continue his work experience at other hotels on the Romagna Riviera.
"A Color Holiday vacation is family-friendly.
All day, every day, all inclusive."
Gianluca Scialfa
FOUNDER OF THE COLOR HOLIDAY GROUP
All day, every day, all inclusive."
Gianluca Scialfa
FOUNDER OF THE COLOR HOLIDAY GROUP
1990
These experiences further enhanced his professional profile and in 1990, at the age of twenty-five, he began his career as a hotelier by opening his first Hotel.
1995
A great expert in the global tourism market and always keenly attentive to innovation, in 1995 he was the first hotelier to introduce the “All-Inclusive” package on the Romagna Riviera.
2004
In 2004, he founded Blu Lido Hotels together with his trusted friend Emilio Montaguti, who, thanks to years of experience as a hotel manager in some of the best foreign tourist resorts and as artistic director on cruise ships, contributed significantly to creating the company's “value,” bringing with him all his know-how in the entertainment and show industry. The newborn company would manage the Hotel San Pietro **** in Cesenatico and purchase three small hotels and 6,000 m² of parkland next to them. The whole complex would be transformed into the Metropolitan Village of Cesenatico, thus adding a new element of innovation to the Romagna Riviera: the holiday village, a type of organization and management that had until then been the prerogative of Italian and foreign tour operators. The Metropolitan Village was, and still is, characterized by a very specific management choice, which is to enhance the primary “value” of Italians, that is, the family. That's why children become the most important element for Blu Lido, around whom all services are organized, aimed at making young guests happy and, therefore, their mothers as well.
2009
Five years later, the company acquired and completely rebuilt Hotel Mokambo in Cesenatico, giving it a design which reflects a modern, dynamic lifestyle and features architectural elements of international influence which inspired Gianluca. Looking at the Mokambo, it's impossible not to think of Miami! Mokambo's management was entrusted to Shore Hotels, a Group created by Gianluca together with his long-time secretary Susanne Erculei. Susanne's career began in 1990 as Gianluca's secretary, before becoming executive director of two properties managed by Scialfa in 1996. Over the years, Susanne turned her attention and studies to hotel management as well as personnel management, personally overseeing the recruitment and training of all Shore Hotels employees, aiming for excellent company organization without ever neglecting the development of the people who work there, the true added value of any company. Over the years, the two companies have continuously studied and monitored the tourism market and its dynamics, a world constantly evolving and changing, especially with the rise of new web technologies that have transformed not only the way people choose and purchase, but also their entire lifestyle.
2016
With the aim of providing the most customized response possible to the various needs of its guests, in 2016 Color Holiday was founded, bringing together all the hotels of the Blu Lido and Shore Hotels group, with over 200,000 guests, 550 rooms, and 300 employees. Today, Color Holiday provides a wide range of tourist offerings:
Hotels
Family Hotels
Holiday Villages
The story continues, and we will write it together every Summer!
Hotels
Family Hotels
Holiday Villages
The story continues, and we will write it together every Summer!
2018
In 2018, the group strengthened its brand with new acquisitions and focused increasingly on the family market.
The number of hotels and holiday villages increased to seven with the addition of a brand new property in Cesenatico: the Color Green Village. The group now boasts over 650 rooms, more collaborators and ever-higher guest satisfaction levels.
COCO, the group's OFFICIAL mascot, was introduced.
The number of hotels and holiday villages increased to seven with the addition of a brand new property in Cesenatico: the Color Green Village. The group now boasts over 650 rooms, more collaborators and ever-higher guest satisfaction levels.
COCO, the group's OFFICIAL mascot, was introduced.
2020
The group ranks among Italy's leading family vacation providers.
All of its properties get top marks for guest satisfaction from the most influential review sites.
The Color Metropolitan Family Hotel is ranked among the 25 best family hotels in Italy.
The vacation package from Color Holiday is now the most complete in Italy: introducing the PREMIUM ALL-INCLUSIVE package, with over 30 exclusive services designed for both children and parents.
New properties join the Color Holiday family: Color Palace Lido in Lido di Savio and Color Ermitage Beach in Bellaria. This is a real success for the group, which now boasts over 800 rooms.
All of its properties get top marks for guest satisfaction from the most influential review sites.
The Color Metropolitan Family Hotel is ranked among the 25 best family hotels in Italy.
The vacation package from Color Holiday is now the most complete in Italy: introducing the PREMIUM ALL-INCLUSIVE package, with over 30 exclusive services designed for both children and parents.
New properties join the Color Holiday family: Color Palace Lido in Lido di Savio and Color Ermitage Beach in Bellaria. This is a real success for the group, which now boasts over 800 rooms.
2022
For 2 consecutive years, all Color Holiday facilities received recognition for their credibility in the family sector. The Metropolitan remains among Italy's top 25 Family Hotels, and Color Green Village also received a prestigious award, ranking 11th among Europe's All-Inclusive Resorts.
A new hotel in Milano Marittima joins the family.
The group's mission is to renovate and restore the Color Miami Beach, a historic hotel in Milano Marittima that had unfortunately fallen to the bottom of the rankings in recent years.
In just 3 months, the Group has breathed new life into the hotel, taking it to 1st place in the Milano Marittima Hotel category, 3rd place in Emilia Romagna, and 12th place in Italy.
A new hotel in Milano Marittima joins the family.
The group's mission is to renovate and restore the Color Miami Beach, a historic hotel in Milano Marittima that had unfortunately fallen to the bottom of the rankings in recent years.
In just 3 months, the Group has breathed new life into the hotel, taking it to 1st place in the Milano Marittima Hotel category, 3rd place in Emilia Romagna, and 12th place in Italy.
2023
The family grows even more with Color Perla Village in Igea Marina. An additional 150 rooms join a well-established group that still provides the most complete service package in Romagna, the PREMIUM ALL-INCLUSIVE.
Currently, the Premium All-Inclusive package includes approximately 40 services per property.
Currently, the Premium All-Inclusive package includes approximately 40 services per property.
2024
During the summer of 2024, Color Holiday makes a new acquisition: right on the seafront, Color Alexandra Plaza is the group's first hotel in Riccione. A wonderful property featuring three pools, a private garden, and a partner beach that can be accessed from the hotel. This marked a significant milestone for the company on the southern side of the Romagna Riviera.
2025
Color Holiday restores to the former hostel of Banca Popolare di Bergamo its original identity as a holiday resort, designed to allow families to enjoy peaceful, fun-filled vacations. Extensive redevelopment work has given rise to Color Bay Village, a link between past and present where traditional hospitality blends with innovative services.
2024
Il Gruppo Color Holiday sbarca in Salento!
Incastonato tra ulivi e vigneti, immerso nella natura e nel silenzio di Minervino di Lecce: il Color Dolmen Family Village è la novità dell’estate 2026 firmata Color Holiday. Non solo un villaggio, ma una vera e propria destinazione family nel cuore del Salento, dove l’ospitalità romagnola incontra l’anima autentica di una terra straordinaria.
Incastonato tra ulivi e vigneti, immerso nella natura e nel silenzio di Minervino di Lecce: il Color Dolmen Family Village è la novità dell’estate 2026 firmata Color Holiday. Non solo un villaggio, ma una vera e propria destinazione family nel cuore del Salento, dove l’ospitalità romagnola incontra l’anima autentica di una terra straordinaria.